"Transforming retail: solutions for modern-age shopping experience" session was held in Intimasia 2025, held earlier last week in New Delhi (India).
How do brands perceive multi-brand outlets (MBOs) as a distribution channel? What strategies can they implement to drive profitability in this space? What are your thoughts on this as brand leaders?
In this business, the Pareto principle is remarkably evident. Take Jockey, for example—it's a brand I know well. Jockey operates in approximately 100,000 outlets, but just 5,733 of them account for 56% of its total general trade business.

