On the auspicious occasion of Shivratri, TT, a legacy brand with 60 years of excellence in innerwear and casual wear, is set to redefine its marketing strategy by signing Bollywood star Rajkumar Rao as its brand ambassador. Rajkumar Rao, a National Award-winning actor, has an impressive filmography with hits like Stree, Stree 2, Srikant, Bareilly Ki Barfi, Koi Pe Che, Shahid, Newton, and Badhaai Do.

He also has an exciting lineup of upcoming films, including the much-anticipated Sourav Ganguly biopic and the crime thriller Maalik.

No matter the regulations on labeling or packaging, if consumers cannot easily determine whether a food product is healthy, those rules lose their purpose. Clear, straightforward labeling is essential.

For instance, my nephew visited a country where he immediately recognized a chocolate’s unhealthy nature from the label and avoided it. However, in India, consumers often struggle to discern a product’s health impact.

Despite concerns over obesity, junk food, and rising non-communicable diseases, transparency for consumers remains lacking.

With the spring event from 11 to 13 March 2025, CHIC, China International Fashion Fair at the National Exhibition & Convention Center in Shanghai, set another record with over 165,000 visitors. 

On 117,200 square metres, 1,175 exhibitors presented themselves at CHIC, the fair was clearly structured in 12 fashion segments. The exhibitors unanimously reported intensive business discussions on all three days of the fair.

The strategic direction of the trade fair: New Brands, New Channels, New Aesthetics reflects the structural changes in the Chinese fashion industry and offers international companies concrete starting points for growth and market entry.

Moscow Fashion Week 
Event Dates: from March 13 to 18, 2025
Event Venue: will be at the Central Exhibition Hall 'Manege'.
Organizer: The Cultural Foundation for the Development of Fashion and Design, “Fashion Foundation,” supported by the Moscow Government.

The vibrant platform is a renowned global fashion week and allows fashion shows to be performed both by Russian and overseas designers. 

The Indian retail sector continues to witness robust growth, driven by macroeconomic factors of rapid urbanization, rising affluence, and evolving consumer preferences. According to the latest RELEAP report by ANAROCK Retail, the sector has seen significant leasing momentum, with demand consistently outpacing supply for the third consecutive year.

Anuj Kejriwal, CEO & MD - ANAROCK Retail, say, "Significant upcoming supply is planned in NCR, MMR, and Hyderabad, accounting for nearly 78% of the total supply.

At the Bharat Tex 2025 platform, Salil Chawla, Director of DFU Publications, engaged in a conversation with Durgesh Aggarwal of Cairon International.

Aggarwal, representing Elite Ensemble and its brands Dash, Chiron, and Jerome, emphasized the company's current focus on enhancing factory compliance.

He noted that achieving compliance would enable entry into previously untapped markets, particularly the US and UK, by aligning with international standards and positioning competitively alongside other exporters.

The Industry leaders, policymakers, and technology experts convened at the 6th Traceability and Authentication Forum (TAF) 2025 in New Delhi to address the growing risks of counterfeiting in global supply chains.

Organized by the Authentication Solution Providers' Association (ASPA), the 2-day forum emphasized the urgent need for a unified approach to protect trade networks, ensure consumer safety, and strengthen authentication measures across key sectors, including pharmaceuticals, FMCG, and agriculture.

The LIVA Miss Diva 2024 Grand Finale, held on 7th March 2025, was a spectacular celebration of beauty, fashion, and digital influence, bringing together India’s most talented individuals for a night of glamour and empowerment. LIVA, the 100% natural-origin fabric brand from Birla Cellulose, reaffirmed its commitment to supporting independent, confident, and versatile women.

This year, LIVA marked a historic milestone with the introduction of two new categories—LIVA Miss Diva Fashion Designer and LIVA Miss Diva Content Creator—expanding the platform beyond the runway and redefining fashion’s creative landscape.

"Reid & Taylor's retail expansion strategy is focused and ambitious. We're starting with thorough testing in Mumbai and plan to expand into Maharashtra and Gujarat. Our goal is to have 40 operational stores by year-end, prioritizing profitability and lean management to ensure success.", SUBRATA SIDDHANTA CEO, APPAREL AND RETAIL REID & TAYLOR.
The brand's primary focus is on men's apparel, entailing shirts, suits, and accessories, with its foreseeable strategic plans to extend into innerwear and women's wear. 

 CITI-CDRA Empowering Women Farmers: Driving Innovation in Cotton Cultivation!

Women cotton farmers are embracing innovation and advanced techniques with the expert guidance of CITI-CDRA, transforming the future of cotton cultivation.

With improved practices like HDPS (High-Density Planting System), regenerative agriculture, and better pest management, these women boost productivity, ensure sustainability, and enhance fiber quality.

TAF 2025 to Address India’s Counterfeiting Crisis with Next-Gen Authentication Technologies.

Counterfeiting remains a significant challenge across industries, posing risks to brand integrity, consumer safety, and economic growth.

As counterfeit goods increasingly infiltrate global supply chains and the illicit market in India, these challenges highlight the need for discussions that bring together stakeholders to address the evolving regulatory and technological landscapes.

This initiative is to foster industry-wide collaboration and equip stakeholders with advanced strategies.

Aarti Vijay Gupta and Liva Reviva Redefine Sustainable Luxury at London Fashion Week FW’25 with ‘Kalighat Stories’

Renowned designer Aarti Vijay Gupta once again pushed the boundaries of sustainable fashion at London Fashion Week, unveiling her latest collection, Kalighat Stories, for FW25 in collaboration with Liva’s sustainable fabrics.

Rooted in heritage yet executed with a contemporary touch, the collection honored India’s artistic traditions through Gupta’s signature modern lens while embracing innovation in both design and fabric.