The Lead Summit is where the most curious minds in commerce converge. Over two days in NYC, 180+ speakers (think OLAPLEX, Marc Jacobs, Bloomingdale’s, New Balance) will explore how brands are evolving their strategies, tech stacks, and customer relationships—and how creativity fits into the equation.
Future Snoops is taking the stage with Ross Stores and Ethique Beauty to lead a conversation on the future of brand distinctiveness. FS panel, Break Free from Homogeneity and Creative Stagnation, explores how bold leaders are resisting the flattening effects of optimization, over-researching, and copycat culture.
FS dive into real strategies for reigniting creative courage inside complex, data-heavy organizations—and how putting product and originality first can drive radically different outcomes.
Expect sharp takes, live debates, and a 1-page Creative Unflattening Toolkit one can take straight back to one's team.
CREDITS: Fashion Snoops