CHIC, China's leading fashion and lifestyle trade fair, invites you to an autumn fashion picnic in Shanghai. Over 800 exhibitors, nine curated theme areas on more than 50,000 square metres in the National Exhibition & Convention Center and targeted business matchmaking meet a creative trade fair concept with an experience character.
The focus is on the strategic orientation towards dynamic growth markets, high-quality brands, digital services and creative meeting formats, such as CHIC Talk (expert seminars), CHIC Shows (runway presentations by leading brands) and the digital WeChat Mini programme. The trade fair focusses on exchange, innovation, and efficient networking.
The motto ‘Fashion Picnic in Autumn’ not only characterises the design, but also symbolises openness, creativity, and shared discovery. CHIC will once again be the central platform for brands, buyers and innovation drivers in the apparel industry.