Indian E-commerce Platforms Remove Turkish Merchandise
Myntra and Ajio have removed Turkish fashion brands from their platforms amid escalating geopolitical tensions.
Myntra's Decision
Myntra, a Flipkart entity, had previously held exclusive rights to distribute Trendyol, a popular Turkish label. However, all Turkish items have been removed from the platform.
Ajio's Discontinuation
Ajio, owned by Reliance, has stopped selling Turkish fashion brands like Koton, LC Waikiki, and Mavi, citing a review of product offerings to align with "the values and sentiments of the country."
Industry Response
The Confederation of All India Traders (CAIT) has advocated for a trade boycott with Turkey (Türkiye) and Azerbaijan, calling for a ban on imports, exports, and tourism.