The Hong Kong Shopping Festival, organised by the Hong Kong Trade Development Council (HKTDC) and fully supported by the Government of the Hong Kong Special Administrative Region (HKSAR), concluded successfully, with over 100 million total impressions across the official website, e-commerce platforms and social media channel, an 11% increase compared to last year.
The HKTDC launched the E-commerce Express this year, with the Hong Kong Shopping Festival serving as the flagship event. Following the festival, E-commerce Express will continue to organise various initiatives aimed at helping Hong Kong SMEs seize opportunities in the mainland e-commerce market.
Algernon Yau, Secretary for Commerce and Economic Development of the HKSAR Government, said: “The Hong Kong Shopping Festival has successfully brought about notable sales and enhanced the reputation of the brands of participating Hong Kong enterprises. The Government is committed to encouraging enterprises to expand their operations in both the mainland and overseas markets.
To this end, the Government will continue to further assist Hong Kong enterprises in developing brands, upgrading and transforming through multi-pronged support measures, including funding schemes, training and information services, as well as promotional activities and exhibitions. Additionally, we look forward to continuing our support to the HKTDC to organise the Hong Kong Shopping Festival next year, thereby enabling the trade to grasp the business opportunities in the e-commerce market.”
Patrick Lau, Deputy Executive Director, HKTDC, said: “Brands owned by Hong Kong SMEs are known for their high quality and authenticity. There is strong demand for Hong Kong products among online consumers in the mainland. A recent survey by the HKTDC revealed that 78% of respondents had purchased Hong Kong products online in the past year. The Hong Kong Shopping Festival successfully opened up opportunities for Hong Kong brands and SMEs in the mainland e-commerce market. We are dedicated to supporting their expansion into both mainland and international markets through the E-commerce Express programme.”
CREDITS: This information was compiled from ACN Newswire press release and has not been edited or reviewed by our team.
CONTACT US 
