Direct-to-consumer (D2C) brands are revolutionizing India's fashion industry by identifying and addressing previously unmet consumer needs. Companies like FS Life are at the forefront of this transformation.
The Indian e-commerce landscape is undergoing a significant shift, with a rise in online shoppers from tier-II cities and beyond.
A digital avatar is a picture of a person or a user's persona acting in a certain way. This may be a 3D character like those in video games and virtual worlds. A 3D avatar's body measurements are taken to guarantee size homogeneity and create new fashions.
We are living in an age where fashion is today forged in tech,
South India boasts a vibrant shopping tapestry, captivating every shopper's desires. Let's embark on a journey through the unique retail experiences offered by Bengaluru, Chennai, and Hyderabad.
India's fashion scene is undergoing a social media makeover! Fueled by the rise of social commerce, the way people buy clothes is experiencing a dramatic shift.
Forget just runway trends, social media stars are the new hotshots taking over India's fashion scene. A recent EY and Collective Artists Network's Big
Forget waiting days for your online order! Q-commerce, the rising star of India's e-commerce scene, promises delivery in minutes. In just a year, it's rocketed to the top 5 in online sales, outpacing traditional e-commerce by a whopping 4-5 times the growth. This is a boon for direct-to-consumer brands.
Why the Q-commerce craze? Speed and convenience reign supreme. We want things now, and Q-commerce delivers. Ditch the store runs - it's perfect for our busy lives and those last-minute needs.
The era of relentless discounts may be ending. Major retailers like Aditya Birla Fashion (ABFRL) and Arvind are rethinking their strategies, prioritizing long-term health over short-term sales boosts.
Indore's garment industry, a powerhouse with over 1,000 manufacturers and a valuation exceeding Rs 1,000 crore, is poised for a major leap.
Imagine a billion threads woven into a golden tapestry – that's the potential of India's booming fashion industry. Fueled by a rapidly growing
India's luxury apparel market is on a runway to success, fueled by a growing army of wealthy shoppers. This boom is a confluence of trends:
A recent Inc42 report predicts a meteoric rise for India's fashion e-commerce market, reaching a staggering $112 billion by 2030.