With the spring event from 11 to 13 March 2025, CHIC, China International Fashion Fair at the National Exhibition & Convention Center in Shanghai, set another record with over 165,000 visitors.
On 117,200 square metres, 1,175 exhibitors presented themselves at CHIC; the fair was clearly structured in 12 fashion segments. The exhibitors unanimously reported intensive business discussions on all three days of the fair.
The strategic direction of the trade fair: New Brands, New Channels, New Aesthetics reflects the structural changes in the Chinese fashion industry and offers international companies concrete starting points for growth and market entry.
CHIC has once again positioned itself as the central hub for the fashion industry in Asia, with representatives from all distribution channels attending the show and networking with exhibitors.
Dozens of customised networking opportunities enabled targeted contacts with local decision-makers in the industry.
Once again, CHIC proved to be much more than a trade fair - it is the strategic platform for all those who want to utilise the opportunities of the Chinese fashion business.