Brands of India 2024
The event had a decent number of Indian clothing brands and white-label manufacturers displaying their products to visitors from several countries in the zone who made it there.
Some of the key factors that can be highlighted are as follows:
The event was rich in exhibiting an array of apparel, as divergent as menswear, womenswear, and kidswear in terms of styles, ranging from casual to semi-formal/office wear, etc
Areas from where buyers had visited: serious buyers from all across the Middle East, North Africa, Europe, Australia, and other regions visited and showed keenness in sourcing.
India is also increasingly being positioned as a trusted trade partner post-COVID world, and recent geo-changes are shifting the focus/spotlight to India.
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What needs an underpinning is the event being backed up by the 'Government Support' from the Ministry of Textiles (MoT), Government of India, and other key organizations, which very well resonated with the sector, generating a positive response, creating lucrative business opportunities, and cementing and solidifying India's global apparel presence to help build 'Brand India' in the coming years.
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Bottom-line
The apparel community in this part of the world graciously recognized and appreciated the timely and well-organized event like this put up by a credible association like CMAI in attracting international buyers and opening the door of opportunity between the two countries.