The rise of fast fashion has posed a significant threat to traditional Indian wear, as affordable and trendy Western-style clothing from global brands like Zara and Uniqlo gains popularity among younger generations.

Styling & image are all about understanding the different components of and helping the person to create the right first impression.

With all the right tools unleash your inner stylist Crafting your ideal look is about composing a personal style masterpiece.

However, a quiet revolution is transforming this narrative. Tier II and III cities, once considered fashion backwaters, are evolving into thriving retail hubs, revealing a vast new consumer base and rewriting the industry’s playbook.

The global luxury apparel market has not only bounced back from the pandemic but is thriving, exceeding pre-pandemic levels.

An overcoat is a long coat which is worn over other clothes. Overcoats are made from warm, heavy cloth, as Wikipedia defines overcoats.

India's bustling cities are witnessing a revolution in how people shop. Enter quick commerce, or q-commerce, the new kid on the e-commerce block promising delivery of essentials and more in under an hour.

GenAI Ushers in a New Era
Changing paradigms; The fashion industry is experiencing a seismic shift, a structural and transformative revolution powered by Generative AI (GenAI).

Since the 2000s, international fashion brands H&M and Zara have started launching collections every week. The term, ‘fast fashion’ came to be associated with the high rate of fashion consumption.

There is little doubt in acknowledging that in the digital era, we in fashion today transcend physical boundaries and are a beacon of hope, demonstrating a secured future of fashion given the sequence of events unfolding in the given fashion landscape. 

The metaverse is the latest frontier of the virtual world that offers endless possibilities for social media users and fashion enthusiasts.  The metaverse is still developing but promises to change the fashion industry in amazing ways.

Morals are included in every stage of the production process for ethical apparel aligned with the goal of ethical fashion, which is to ensure that every animal, person, and object is treated fairly throughout the whole manufacturing process and eco-system, from the assembly line to the supply chain and everyone in between, as it is a legacy issue in the emerging paradigm.