In recent times, khadi is one theme everyone is talking about given that it has witnessed a remarkable resurgence adding heft to the fabric gaining currency in more and more constituencies and, there is more than one factors supporting this cause besides changing lifestyle.
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Today, khadi is experiencing a resurgence, not just as a symbol of national pride, as also echoed recently by none other than brand ambassador of Khadi our Hon'ble Prime Minister Shri Narendra Modi hailing the new record of Khadi sales as an encouraging achievement stating," There was a rapidly growing trend towards Swadeshi amongst the countrymen".
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Diving back into Khadi's journey which began way back in the early 20th century when India was trying to go down the path of freedom struggle as an integral part of the Swadeshi movement unleashed by Mahatma Gandhi amongst others appealing to Indians to boycott foreign-made goods as an emotional connect to stock patriotism embracing khadi as a means of economic self-sufficiency.
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Post-independence, the Khadi and Village Industries Commission (KVIC) was established with a future vision in 1957 to promote and develop the Khadi industry taking it to its rightful place. While khadi will remain a symbol of our pre-independence heritage, yet it has to embrace modernity aligned with the aspirations of the most youthful nation of the world.
Khadi is been seen today as a fashionable, sustainable, and globally recognized fabric. and considering, its eco-friendly production process and emphasis on fair labor practices, align perfectly with this trend and ethos and something people will go back to.
Supportive conditions
It is been supported well by the government of the day which bodes well for this natural fabric launching very nuanced multiple schemes and campaigns to promote/ boost Khadi culture by the theme of providing subsidies, extensive marketing support/hand holding, design and favorable interventions and we have to position this fabric as this.