titled "Decoding Real Estate through the Spiritual Tourism Lens," 14 key pilgrimage cities, from Amritsar to Puri, are experiencing a significant rise in fashion retail activity.

To cater to the growing number of pilgrims, established brands like Manyavar, Reliance Trends, and Pantaloons are expanding their presence. These stores are appearing not only in established malls but also in bustling high-street locations, making them easily accessible to pilgrims.

This unique retail phenomenon is driven by several factors:

1. The Rise of the Spiritual Shopper: Modern pilgrims are increasingly combining their spiritual journeys with sightseeing and shopping, creating a demand for trendy clothing and souvenirs.
2. Government Initiatives: Government investments in improving tourism infrastructure are making these holy cities more attractive, drawing in a wider range of visitors.
3. The E-commerce Pilgrimage: The growing popularity of online platforms offering faith-based products is further boosting the appeal of these pilgrimage centers, as visitors now come prepared to shop.

Experts predict that this convergence of trends will be mutually beneficial. The retail sector will flourish, while regional economies will see a boost from improved infrastructure and the preservation of India's rich cultural heritage.