The luxury goods market has been experiencing a slowdown since last year, affecting a sector that has been particularly spared by crises until now and prompting luxury houses to rethink their strategy at a time of major change for the fashion industry as a whole.
Against this backdrop, Blossom Première Vision, the exclusive event dedicated to the pre-collections of luxury and premium fashion brands, has chosen to reposition its edition in June for the first time since 2020 to better respond to the challenges and needs of the luxury industry, for which pre-collections remain more than ever a strategic lever.
On 4 and 5 June, the show will take place in the heart of Paris at the Carreau du Temple, bringing together some 80 exhibitors, weavers, tanners and accessory manufacturers, all specially selected for their quality and creativity, but also their ability to industrialize their production for the needs of the luxury goods industry.
They will be previewing their pre-collections for the AW 26-27 season in 4 universes: fabrics, leather, accessories and savoir-faire.
Florence Rousson, Chairwoman of the Executive Board of Première Vision and CEO of The Creative Pole, the fashion division of the GL events group:
"I'm delighted to be celebrating the return of Blossom Première Vision in June, to accompany the luxury houses. At a time when certainties have sometimes been shattered, this event enables all parties in the sector to come together, find inspiration and inventiveness in a particularly selective offering, and benefit from innovations and services tailored to meet their challenges. Through this complementary edition, Blossom PV aims to be a first-rate partner for luxury industry players, alongside them."