Speaking with Salil Chawla, Director of DFU Publications, Kapil Pathare, Director of VIP Clothing Limited, shared insights on their latest launch.
"We recently introduced the Frenchie X Menswear Innerwear Collection, debuting in Goa and now showcasing at Intimasia 2025 in New Delhi.
This collection is all about offering a premium experience with superior fabric quality. We've crafted it using micromodal fabric, a blend of Tencel and micromodal elastane, which is three times softer than cotton. The fabric also features moisture-wicking properties, ensuring breathability, style, and comfort.
Most micromodal innerwear brands in India are priced above ₹500, but as a brand dedicated to Indian consumers, we wanted to make premium products more accessible.
That's why we have launched this collection at a price range of ₹250 to ₹500—delivering premium quality at an affordable price. The packaging and overall look of the product have been designed to reflect a luxurious feel.
At Intimasia 2025, we are also hosting a fashion show to showcase Frenchie X, reinforcing our commitment to providing Indian consumers with premium innerwear at competitive prices.
For our launch, we are initially targeting the top 20 cities. After Goa and New Delhi, Mumbai will be our next key market. The collection will be available offline in physical stores, through select outlets, top retailers, and garment stores.
Additionally, given the youthful and fashion-forward appeal of the product, it will also be available online across major fashion e-commerce platforms.
As a premium collection, Frenchie X will be available in modern trade channels, a growing segment in the industry.
We continuously strive to bring innovative collections, and with this launch, we are confident that Indian consumers will love the bold colors, fashionable designs, and most importantly, the unmatched comfort of our fabric.
As our tagline says—Frenchie X makes a big impression—and we are here to do just that!"