Demand Soars: Online orders skyrocketed by a staggering 26.2% year-over-year, with Gross Merchandise Volume (GMV) rising by a solid 23.5%.

Marketplaces on Top: Consumers are flocking to online marketplaces, driving a massive 31.2% YoY surge in order volume on these platforms.

Omnichannel Takes Off: The report emphasizes the growing trend of omnichannel retail. Online orders fulfilled directly from physical stores (shipped-from-store) saw a significant 44.6% growth, fueled by a 58.4% increase in stores adopting this strategy.

Category Champions: Electronics and peripherals led the pack with a whopping 46.8% YoY increase, followed by eyewear & accessories (44.6% YoY). The fashion & accessories segment also thrived (19.5% YoY) thanks to young shoppers.

Geographic Growth: Tier I cities led the growth surge with a 31.1% YoY order volume increase. Tier II and Tier III cities followed closely with impressive growth (23.3% and 22.4% respectively), though their market share dipped slightly compared to the previous year.

This report underscores a thriving Indian e-commerce landscape. Consumers are embracing online shopping, and businesses are adapting by providing integrated online and offline experiences. The rise of omnichannel strategies and the increasing importance of Tier II and Tier III cities suggest a future filled with continued growth and a more inclusive online retail market.