In the digital era of resource conservation, garments are designed and tailored virtually, eliminating physical samples and production runs. It provides an interactive platform where people from this space communicate and can freely share their ideas, along with networking.
It would not be inappropriate to describe it as the epicenter of a retail revolution that space has ever witnessed in recent years.
A canvas of creativity is underway, leading to a happy marriage of fashion and technology co-inside, curating new fashion offerings, and unleashing incredible creativity for discernible customers raving for self-expression.
It is unpacking a surprise box within this uncontested space, crafting value propositions drawn from brands, retailers, designers, design houses, and export houses, and unshackling the limitations of the physical world, which has been constipated for the longest time.
Though the jury is out, outliers such as users can explore a universe of outfits, expecting the unexpected,, kindling the aspiration of taking a wild shot at fantasizing outlandish wardrobes to their liking and desires.
It is vital to be aware that technology is front and center in fashion space Toolkits like Augmented reality (AR) and artificial intelligence (AI) will obviously become your personal stylists within these virtual havens and virtual fashion universes.
Cognitive and predictive science are starting to play out, preempting customer preferences and, to your greater joy, not only empowering the fashion platforms to recommend outfits for any occasion, weather, or mood.
Giving a huge leg up and upside to the prospects of early and rightly forecasting global trends and a nuanced analysis, additionally making a provision for exclusive lines and new offerings all at your beck and call, giving rise to nurturing an ecosystem of inclusivity, diversity, and empowering the industry aimed at crafting a curated style individual statement to create customer delight.
Experiential: Create a wow factor
The demanding consumer wants the cake and wants to take it away too, expecting out-of-virtual wardrobes to be visually appealing, acceptable in aesthetics, yet sustainable and responsibly produced merchandise for an industry enjoying a dubious distinction of being a heavy polluter.
The sustainability piece is critical and important because you have to move the needle given that there are many moving parts along long fashion supply chains. Engineering is at the heart of production lines, minimizing the need for physical production and distribution.
Furthermore, there is a need for heavylifting for omnification of the customer buying journey making purchase across multi-channels of sales funnel seamless and joyful offering best of the two worlds bridge the gap between online convenience and the interactive experience of physical stores.
Virtual wardrobes unlock the boundless potential of tech-led innovations reimagining the wearer's relationship with clothing, taking the business transactional approach to an approach of engaging and buying her loyalty, transforming business enterprise from mere selling the ware to solution provider enhancing customer experience.