Only 4% rely solely on online platforms, while nearly half (47%) prefer shopping in-store. The main reason? 

The ability to try before you buy (81%), is a sentiment echoed in the "Apparel Consumption Trends in India" report, which highlights the importance of the "touch, feel, and try" experience.

Omnichannel: A Flexible Future

The LocalCircles study highlights the need for retailers to accommodate both online and offline shopping preferences. Online platforms attract customers with convenience and discounts, drawing 40% of those who shop both ways, while stores provide a tactile experience and easier returns. 

This evolving consumer behavior calls for a seamless and enjoyable shopping experience across all channels, regardless of how customers choose to shop.

Thriving in a Growing Market

India's textile and apparel industry is a significant contributor to the economy, accounting for nearly 2% of the GDP and is projected to reach Rs 9.35 lakh crores ($105.5 billion) by 2024 ("Apparel Consumption Trends in India"). To thrive, retailers must understand and adapt to what truly matters to consumers—convenience, price, and the ability to try on clothes. 

This understanding is crucial for winning customers' hearts (and wallets) and driving future growth.