The 2025 edition of Fashion InStyle sees the launch of NEXT@ Fashion InStyle (NEXT), a new highlighted zone organised by the HKTDC and sponsored by the Cultural and Creative Industries Development Agency (CCIDA) of the HKSAR Government.
Thailand is the Strategic Partner of NEXT@Fashion InStyle, powered by the Thailand Creative Culture Agency (THACCA) and The National Soft Power Development Committee who have brought some 30 Thai exhibitors to showcase fashion materials that blend Thai culture with sustainability and innovative technologies.
In addition to Thai exhibitors, the NEXT zone has brought together more than 60 exhibitors from Mainland China, Europe, the Americas, Australia, Indonesia, Singapore and Vietnam, among others, presenting cutting-edge materials to create an international platform for shaping future fashion trends.
Notably, the Hangzhou New Concept Fabric Creative Centre Textile Library has established an innovation hub within NEXT, featuring products that integrate traditional Chinese crafts such as Badu Linen Embroidery, beam printing and tie-dye techniques with advanced materials.
The NEXT zone has facilitated collaborations between leading advanced material brands and five local designers, with Han Chong, founder of internationally acclaimed fashion brand Self-Portrait, joining as ambassador to share insights and mentor the designers.