Speaking with Salil Chawla, Director of DFU Publications, and Shiv Prakash Singh - SHIV NARESH SPORTS, on the sidelines of the Intimasia 2025 show.
We’re a family-run enterprise that began as our mother’s small tailor shop and has grown into a company with over 800 employees. Led by my younger brother, Deepak Singh, we specialize in manufacturing active, performance sportswear that Indian athletes proudly wear on national and international stages.
In fact, no Indian athlete winning an Olympic or Asian medal has ever been seen without Shiv Naresh.
Over the years, we’ve expanded beyond B2B operations into the online realm and through 38 exclusive brand outlets, and we’re now gearing up to enter the passive wear market.
While sports professionals know us well, our commitment to quality, service, and innovation is set to win over a broader audience.
We’re also proud of our “Make in India” efforts—currently, 90% of our sportswear is manufactured domestically, with only a small fraction imported for specialized performance fabrics.
With advanced technology and increased domestic sourcing now available, the gap in high-performance fabric production is rapidly closing.
The post-COVID surge in health and fitness awareness has further driven demand for our comfortable, durable, and high-quality garments, solidifying our position as a leader in India’s sportswear industry.