Speaking with Salil Chawla, Director of DFU Publications, and Aparna Jathanna, chief design officer, of Modenik Lifestyle, on the sidelines of the Intimasia 2025 show.
Modenik, the proprietor of brands such as Enamor, Dixcy Scott, and Levi's Inners, is delighted to participate in Intimasia 2025 and SourceNext.
Our company is deeply committed to delivering exceptional products to our consumers, continually evolving alongside the Indian market. Sustainability is a cornerstone of our operations, encompassing not only our products and fabrics but also our people and manufacturing processes.
In our Enamor line, renowned for fashion-forward offerings, we've integrated sustainable materials into our fashion basics. For instance, we've adopted dyed fabrics, which consume 80% less energy and prevent the release of harmful toxins into the environment—a significant improvement over traditional dyeing methods.
Additionally, we've pioneered the use of organic cotton and eco-melanges in our nursing and maternity collections. Understanding the heightened demand for antimicrobial fabrics post-COVID, we've sourced environmentally friendly antimicrobial solutions, such as Agion and silver ion finishes, ensuring both efficacy and ecological responsibility.
Our Bamboo Bliss collection features bamboo-cotton fabrics, celebrated for their natural antimicrobial properties, thermoregulation, superior softness, and enhanced absorbency, offering substantial benefits to our consumers.
Innovation extends to our manufacturing techniques, where we've embraced bonding finishes. This approach results in lighter garments that provide enhanced comfort by eliminating pinching elastics.
From a sustainability perspective, bonded garments require fewer raw materials, aligning with our commitment to environmental responsibility.
Our dedication to innovation is evident in our 'Innovation and Best Basics' category, where we continually strive to introduce superior products.
Regarding greenwashing, we recognize its detrimental impact. We ensure that any sustainability claims are substantiated by credible certifications, maintaining transparency and trust with our consumers.
While sustainable initiatives can influence costs, advancements have made eco-friendly materials more accessible, allowing us to offer sustainable products without significant price increases.
Concerning India's ecosystem for lingerie manufacturing, while we endeavor to source components domestically, certain materials are procured internationally to meet our stringent quality and consistency standards.
The industry has seen notable improvements, partly due to trade fairs and seminars that showcase possibilities and encourage local suppliers to elevate their offerings.
Our message to the industry is to harness our nation's immense potential for critical thinking and innovation, positioning India as a global leader in various sectors.