Reid & Taylor, the storied 1830 menswear brand, is staging a dramatic comeback in India, spearheaded by a time-tested trade professional, Subrata Siddhanta, who brings a wealth of experience from his rich corporate working experience from a diverse background.
Following a 2020 Finquest Group acquisition that rescued it from NCLT bankruptcy, the brand is steadfast in its approach to re-establishing its respectable presence, where Siddhanta's vision stems from a nuanced understanding he has brought to the fore through insightful, actionable expertise of Indian consumer wardrobes.
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The brand's primary focus is on men's apparel, entailing shirts, suits, and accessories, with its foreseeable strategic plans to extend into innerwear and women's wear. A thought-through retail expansion is underway, without overstating a target of reaching 40 stores by the end of 2025, backed up by a credible growth strategy and brand roadmap, rightly setting the long-visible pathway of retail expansion with the start of the brand's retail journey from Mumbai's retail presence and extending to Gujarat and other key regions through the period.
The brand vision is to have a measured strategic blend of company-owned and franchise models, with a consciously sustainable, profitable model down the line.
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Recognizing the digital shift, Reid & Taylor has launched a phased online presence to become a go-to platform, leveraging real-time datasets of an expanding physical store footprint to optimize brand visibility and recall, enhancing purposeful customer experience.
Furthermore, the brand is eyeing, with a clear intent, airport retail presence meaningfully to cater to on-the-go consumers.
is at the front and center of Reid & Taylor's revival, with a deep, conscious manufacturing commitment to cultivate a sustainable value chain starting from raw material selection and responsible processes and practices fostering innovations, staying invested in technology and manufacturing ecosystems, aligned with a marketing strategy that in sync with its rich heritage, coupled with,meeting high-quality golden standards, creating customer delight and satisfaction.
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The brand is conscious of building serious customer engagement, enabling enduring connections through curated and targeted campaigns and strategic partnerships, consolidating its leadership as an endearing brand comprising all it takes to be a brand to touch the hearts, doubling down its efforts to transform the Indian fashion landscape.
"Reid & Taylor's retail expansion strategy is focused and ambitious. We're starting with thorough testing in Mumbai and plan to expand into Maharashtra and Gujarat. Our goal is to have 40 operational stores by year-end, prioritizing profitability and lean management to ensure success.", SUBRATA SIDDHANTA CEO, APPAREL AND RETAIL REID & TAYLOR.