Trussardi, the century-old Italian fashion house, has launched an ambitious strategic roadmap for India—envisioning the country not merely as a commercial territory but as a dynamic cultural crossroads.
Speaking on Day 2 of the inaugural Italian Fashion Days in India on October 29 in Mumbai, CEO Alberto Racca announced that the brand will make its Indian debut “within a couple of months,” marking the beginning of a major retail expansion.
The rollout will start with flagship stores in key retail destinations across five leading cities.
Racca emphasized that this entry is “just the beginning.” Trussardi’s mission, he said, is to develop a profound cultural connection with India—understanding its people, needs, and evolving lifestyle beyond the market’s demographic or manufacturing appeal.
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Trussardi’s Philosophy: The Gentle Society
Trussardi’s foray into India is rooted in its guiding ethos—The Gentle Society—a contemporary philosophy centered on dialogue, creativity, and openness. Racca described this mindset as a call for “gentleness” over force, blending intelligence, empathy, and cultural exchange to shape a refined, globally relevant Italian lifestyle.
From its origins as a leather glove maker, Trussardi built its reputation on transforming rigid leather into soft, luxurious material—reflecting both craftsmanship and innovation. Its early initiative to repurpose leather scraps also revealed a pioneering commitment to minimizing waste and creating sustainable value long before it became a global industry concern.
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From Craftsmanship to Cultural Identity
As the brand evolved, Trussardi became a trailblazer in the concept of brand identity. It was among the first Italian houses to unify its product line under a single iconic emblem—the Lebriero (Greyhound). This move extended the brand’s influence beyond fashion into lifestyle domains including home design, fragrances, and even automobiles, solidifying its position as a symbol of Italian refinement.
The Gentle Society movement today reflects Trussardi’s broader mission—to infuse purpose, kindness, and meaning into everyday life. Its FW25 campaign presents this concept through an open creative collective of artists and designers.
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Italian Fashion Days in India
The announcement took place during the inaugural Italian Fashion Days in India (Le Giornate della Moda Italiana nel Mondo), a three-city initiative that began on October 28 at the Italian Embassy in New Delhi before traveling to Mumbai and Ahmedabad. Recognized as the first event of its kind in India, it forms a key part of Italy’s “Diplomacy and Growth Strategy,” reinforcing the growing fashion and cultural partnership between Italy and India.
On this platform, Alberto Racca—who additionally heads the Miroglio Group and Gentle Society—spotlighted Trussardi’s enduring legacy of innovation and creative collaboration, underscoring its vision to serve as a bridge between modern Italian elegance and India’s vibrant cultural energy.
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