Littloo, an emerging baby care brand from Delhi, is making waves in the growing Indian baby care market with its commitment to providing natural, gentle, effective baby products. Littloo is the umbrella brand of The Salve Group.
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By recognizing a crucial gap in the market for chemical-free and natural ingredients-based products for babies, Littloo provides hypoallergenic, paraben-free, eco-certified, and dermatologically tested products.
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According to Statista, “In 2024, the Baby & Child market in India generates a revenue of US$298.70m and is projected to experience an annual growth rate of 3.13% (CAGR 2024-2028).” Littloo holds a major market share with its wide range of products in baby care segment.”
Ajay Kakkar, CEO, of Salve Group of companies said, “We aim to disrupt the baby care segment in India by targeting the large strata of society with our cost-effective products that are effective but also safe, and gentle for newborns.
With Littloo we are redefining the standards of baby care by prioritizing innovation and integrity. All its products are free from harmful substances like - parabens, sulphates, mineral oils, petrolatum, paraffin, lanolin, glycols, and synthetic dyes.”