This shift in fashion preferences has led to declining sales of Indian garments, putting India's rich textile heritage at risk. However, there is a silver lining!
Social media influencers can be vital in reviving interest in traditional Indian attire by showcasing its modern appeal and versatility.
Fast Fashion Threatens Indian Wear
By embracing fusion wear that blends traditional and contemporary styles, influencers can inspire their followers to incorporate Indian clothing into their everyday wardrobes.
Collaborations with homegrown designers specializing in fusion and everyday wear can help demonstrate the practicality and stylishness of Indian clothing.
This blend of tradition and trendiness has the potential to spark a revival of Indian clothing, ensuring its relevance in today's fashion landscape.
CREDITS: Pankaj Sikka, Business & Revenue l Student-Salesman-Strategist for life-Brands & Licensing