Why the Comeback?

• Retail Revolution: Big brands are opening stores nationwide, making traditional wear more accessible than ever.
• Fresh Takes on Tradition: Designers are offering innovative and stylish takes on classic styles, appealing to a wider range of tastes.
• Wedding Wear Boom: The success of brands like Manyavar has sparked fierce competition in wedding wear. Major players are launching new brands and partnerships to meet the growing demand for premium designer wedding attire.

Looking Ahead: A Bright Future for Men's Fashion

Despite the pandemic, India's men's apparel market is projected for a strong 18% annual growth rate over the next four years. This is driven by:

• Rising Disposable Incomes: A growing middle class has more to spend on clothing.
• A Return to Roots: Younger generations are increasingly interested in expressing their heritage through ethnic wear.
• Quality over Quantity: Consumers are prioritizing quality, comfort, and unique designs, especially in premium pieces like sherwanis.

Classic staples like kurtas and kurta sets remain popular and are timeless classics, boosted by the expansion of retail stores and competitive offerings from multiple brands.

Brick-and-Mortar Still Reigns Supreme

While online shopping is on the rise, physical stores remain the dominant channel for buying men's clothing in India, accounting for about 90% of the market.