Tailored to meet the evolving needs of India's burgeoning market, where the average per capita income is Rs 2.12 lakhs, this innovative venture seeks to democratize access to high-quality activewear.
By deviating from the high-end focus of global brands, Tendulkar's initiative aims to empower a broader audience to embrace active lifestyles and healthy living. As India's sporting ecosystem continues to thrive, this homegrown brand is poised to be a catalyst in the nation's fitness transformation.