He started by saying," If I'm not wrong, about 60 to 70 percent contribution is coming from the raw material side. And within raw material, we have talked a lot about what we say, recycle content, reuse, recycle, in terms of polyester, in terms of cotton as well.
But, the fact is that we need a virgin fiber or two for many of the applications, which is, which is not suitable to produce for the site we have. And there, I think, better Cotton Initiative comes in and in from, since 2010, I think we are making quite a more sustainable and, thanks to our brand members.
And this is one of them. Thanks to the suppliers and manufacturers like many producers are there to make this journey possible. So here in my presentation, I'll focus on the impact that cotton has given in what is a key country for us India. And it will also emphasize the key trends influencing our direction of travel and where we are heading.
So probably it is more on directing on the solution side rather than the subject, we have talked about many problems. But we, I'll be focusing more on our solution side of it, like what solution we are providing. So, BetterCutter is a global not-for-profit organization supporting the production of more sustainable cotton and farm level.
We exist to catalyze the cotton farming community with partners, government, and others to continuously drive positive impact by setting a standard and facilitating the supply chain and demand for more sustainable cotton from farm to brand. In just 15 years, we have aligned more than a fifth of the world's cotton with our standard and help farmers and farming communities to thrive.
So, we proudly say that Better Cotton is the largest sustainability cotton standard in this world, having one-fifth of the cotton under its umbrella. We are made up of over, sorry, we are made up of over 2, 700 members who support our mission and aims to Cutting across suppliers and manufacturers and banks, civil societies, producer organizations, and other associate members.
And apart from that, we have a lot of other organizations attached to it. Attached to us is a non-members category. And in total, if I talk about, we are a family of over 15, 000 organizations worldwide.
And we look forward to helping the cotton communities survive and thrive, and at the same time while protecting and restoring the environment, which perfectly meets the sustainability requirement.
And that leads to our aim to embed in our communities. By building the capacity of the farmers, Enhancing economic development and the well-being of farming communities, So that we focus on the livelihood.
Driving the global demand for more sustainable cotton. We are not leaving the farmers by capacity building and the production of the better cotton. We are probably also committed to drive the demand of better cotton and so on the supply chain. where our friends, and partners are working with us and they are the major leader drivers of this whole initiative.
I would say. Our farm, so this is our farm-level standard which has been recently revised. One of the better cotton scores is one of the better cotton score components. It is our farm-level standard implemented across different countries. different context and different farm sizes. So this standard is fit for all sizes of farm, whether you talk about farms in the US farms in Brazil, or if you talk about farms in India, which is mostly a smallholder context.
As a part of ICA code-compliant membership, we periodically review our standards. The latest revision has just recently been completed, which you see on my screen, and is available in full on our website. It will come into effect from the season which is coming now. The revised standard supports our strategy for 2030.