The world is an oyster today and India is a shining spot!
Multiple CEOs of Fortunate 500 have started to echo their views over the emergence of India as a major player in the global tech landscape, stating that the country is @ inflection point of a breakthrough in the global tech landscape.
India in focus
Incrementally the companies are setting their sights on India as a major retail powerhouse/growth engine. India's booming economy and fast-evolving and expanding fashion market only make it a business imperative target for international brands like Guess and Counting.
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Many eternalists/fashion brands are super excited seeing how Indian retail is steadfast and going up, up and away directionally witnessing structural emerging new paradigms in this most populous global nation defying naysayers every single day given how India is growing at a remarkable pace,
Go to Market Strategy
The case in point is iconic CEOs like Carlos Alberini have seen before their eyes how the Indian fashion and luxury space is giving a positive surprise to many and say excitedly, "We see a massive opportunity to expand our presence here and capture a significant share of the market given that many global brands in recent years/seasons had no less than spectacular performance giving gracious heart to many fence sitters and those which have India on the radar for some time now."
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It is seminal for you have to at some point in time take a calculated risk to exploit this growing and exploding Indian demand and appetite for envious premium and luxury global brands so as not to miss massive opportunity costs and be in India if not already been here up until now, as India is the next frontier for Luxury Fashion today in this very competitive landscape.
The salutary effect: Everything which glitters is gold today
India is a good place to be in and global brands have to catch up with this new reality, especially the ones waiting on the sidelines. Guess what, India has surpassed China as the second-largest market for natural diamond consumption after the United States only is a testament to how this market is positioned as we write.
Fashion Guru
unrivaled reputation; the Indian market is sufficiently mature today and is a compelling story! So it comes to as 'one size does not fit all' companies need to curate an Indian playbook rather than a West copy-paste model and, need to stitch an India-specific foundational strategic plan/approach with actionable points to tailor product offerings, value propositions specifically for the Indian consumer, recognizing the unique preferences and sensibilities of the market harnessing the fundamental strength to carve success story pumping up the excitement.