Global fashion houses like Dior and Gucci are responding by incorporating exquisite Indian motifs like jadau and phulkari into their collections.
Market Metamorphosis
India's luxury fashion scene is undergoing a seismic shift. Once known for budget-conscious shoppers, the market is now set for explosive growth, projected to surge from $8.5 billion to an astounding $85 billion by 2030, according to Bain & Co.
Affluent Affluence
Fueled by a rising tide of millionaires (a 69% increase by 2027!), India's growing disposable income is driving this luxury boom.
Celebrity Powerhouses
Flamboyant Punjabi stars like Diljit Dosanjh and Badshah are setting trends with their bold fashion choices, further propelling the luxury market forward.
A Fashion Fusion
Traditional Indian design is experiencing a renaissance, merging with iconic luxury brands to create a unique and exciting fashion language for a new era.