₹12,000 Crore Activewear Industry Missed This:

The World's First Sports Panty Launches After Decades-Long Gap
While global brands invested billions perfecting sports bras (69,555 monthly Amazon searches) and leggings, they completely overlooked sports panties (just 135 searches)—because the category didn't exist.

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The Data: Amazon marketplace analysis reveals the gap: -

US: 69,555 searches for "sports bra" vs 135 for "sports panties" (515:1 ratio) - India: 17,137 vs 23 searches - Australia: 488 vs no search volume The category wasn't just underdeveloped,it was nonexistent globally.

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The Indian Innovation Angle: On November 13, Bengaluru-based Adira launched HydraSkin™ Sports Panty, creating the world's first sports panty category. Founder Deepa Vari (Patent holder in India & USA since 2009) used marketplace data to identify what billion-dollar brands missed.

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Independent lab testing backs the innovation: - 35% faster sweat absorption vs standard workout fabrics - 15% faster moisture release - 15% superior cooling - Available XS to 10XL (size-inclusive from day one).
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