As India enters its biggest shopping season, Smytten PulseAI’s latest Festive Beauty Study reveals a striking shift in how consumers are approaching beauty and self-care this year — it’s less about discounts and more about discernment this festive season.
The report finds that 61% of Indian beauty shoppers are opting for branded and premium products over local or discounted alternatives, signalling a new wave of quality-first, brand-trusting buyers.
Nearly 58% plan to spend more than last year, with average budgets between ₹3,000–₹4,000 — and high-income consumers exceeding ₹20,000 on beauty indulgence.
What’s also driving this glow-up:
Performance over price — product efficacy (50%) now outweighs discounts (43%) in decision-making.
Premium intent across Gen-Z — younger consumers buy weekly, seeking both results and emotional connection.
Top brands drawing festive buzz: Cetaphil, Derma Co, Dot & Key, Mamaearth, and Minimalist.
CREDITS: This piece of information is derived from Smytten PulseAI official email and has not been reviewed and edited by us.
CONTACT US 
