The Shenzhen International Brand Underwear Expo (SIUF) is set to take place from March 25–27, 2026 at the Shenzhen Convention and Exhibition Center. This flagship event will spotlight the entire spectrum of the intimate apparel industry—from lingerie, shapewear, and active undergarments to maternity and men’s innerwear, sleepwear, loungewear, and accessories.
Organized with the support of national and regional industry associations, the expo serves as a global platform for:
Brand promotion and product launches
Trade collaborations and business networking
Design innovation and industry knowledge-sharing.
Key highlights include the Golden Dudou Awards, the U30 Global Lingerie Summit, the China Lingerie Forum, original design showcases, supermodel runway events, and next-generation product presentations.
Exhibition Segments
Intimate Apparel:
Bras, shapewear, functional and maternity lingerie, health-focused undergarments, men’s briefs and innerwear.
Loungewear & Sleepwear:
Homewear, pajamas, thermal wear, T-shirts, babywear, and kidswear.
Swimwear & Hosiery:
Swimsuits, beachwear, socks, and towels.
Materials & Accessories:
Fabrics, lace, embroidery, trims, yarns, and essential lingerie components.
Equipment & Creative Solutions:
Sewing machinery, design software, and creative services tailored to lingerie design and production.
This three-day event aims to drive design excellence, foster trade opportunities, and promote global exchange in the ever-evolving intimate apparel sector.
CREDITS: Shenzhen International Brand Underwear Expo 2026 website and the information has not been reviewed by us.
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