Birla Cellulose, a pioneer in sustainable fiber solutions, reinforced its commitment to sustainability efforts and conducted the second edition of the hub meet at The Residency, Karur, on 30th August 2024.
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The key topic of discussion revolved around the application of sustainable MMCF solutions in the Home Textiles domain, offering a gateway to eco-friendly, high-quality products that align with modern consumer preferences for sustainability.
Distinguished guests such as Gopal Krishnan, President of Karur Textile Manufacturer Exporters Association, and, Velusamy, Astt. Director of the Textile Committee in the Karur cluster, along with industry stalwarts like Perumal, MD of South Indian Textiles, and Kaliappan, Managing Director of Anboli Fabrics, graced the event.
The session's highlight was the profound interest exhibited by exporters in Birla Cellulose's innovative products, prompting a desire to embark on trial initiatives for adoption. Our flagship product Spunshades garnered special attention due to its innovative Colour Lock Technology, which prevents fabrics from fading even after multiple washes as dye pigments are embedded into the fibre versus conventional fabric piece-dyeing.
" We are confident about incorporating Birla Cellulose’s fibers into our regular product offerings. The process for incubation has begun and we look forward to more sustainable and economical substitutes for existing raw materials." shared Gopal Krishanan - President - Karur Textile Manufacturer Exporters Association.
Kaliappan, the Managing Director of Anboli Fabrics added “The elaborate presentation on Birla Cellulose's product offerings, provided a deep insight into the possible applications of the fibres in home textiles.”
Our innovative product Spunshades and Lyocell blends with cotton solutions are poised to redefine the Home Textiles landscape, and the overwhelming interest shown here is truly encouraging,” shared T. Murugan President Global Head, Business Development, Birla Cellulose.