ALLIED Feather + Down, NetPlus®, PERTEX, and Resortecs, leaders in circularity, recycling, and advanced materials, are joining forces with the Swedish backcountry ski apparel makers at Peak Performance to introduce a paradigm-shifting circular jacket.
Until now, performance products that combine multiple materials, such as natural down insulation, zippers, and elastic trims, have been nearly impossible to recycle due to the complexity of disassembly at the end-of-life.
By working with the circularity leaders at ALLIED, NetPlus, and Resortecs, Peak Performance designed and built the R&D Helium Loop Anorak, proving that advanced design, in collaboration with the right partners, can create real change.
“For years now, brands have wanted to introduce more circularity into their products, but the onus has fallen on their ingredient partners and startups to make that happen,” said Matthew Betcher, Creative Director with ALLIED. “The reality is that garments need to be designed for circularity before any sense of recyclability can even start to be possible. That is why we are excited to bring our areas of expertise as innovative ingredient brands to Peak Performance to build, from the very beginning, a truly circular product. And what is even more exciting is that this project can stand as a beacon for entire product lines in the future.”
Credits: Information received from the official PR contact, Scott Kaier Formidable Media // ALLIED Feather + Down. The content has not been edited or reviewed by our team.
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