38% 𝐦𝐨𝐫𝐞 𝐬𝐩𝐞𝐧𝐝𝐢𝐧𝐠. ₹1.65 𝐥𝐚𝐤𝐡 𝐜𝐥𝐨𝐭𝐡𝐞𝐬 𝐰𝐚𝐬𝐭𝐞𝐝 𝐝𝐚𝐢𝐥𝐲.
𝐓𝐡𝐞𝐫𝐞’𝐬 𝐚 𝐬𝐦𝐚𝐫𝐭𝐞𝐫 𝐰𝐚𝐲 𝐟𝐨𝐫 𝐩𝐚𝐫𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐩𝐥𝐚𝐧𝐞𝐭!!

Reason: Every 2–3 months, babies outgrow their clothes.

Fashion Guru

This means new parents are constantly buying new clothes, leading to 38% more spending than necessary. Add to this the fact that 1.65 lakh infant clothing items are either stored or thrown away every single day. The result? Unnecessary financial pressure on parents and increasing environmental waste.

Most parents turn to retail stores, online platforms, or hand-me-downs to manage this cycle. But there’s no efficient system in place to help them save money, reduce clutter, and make sustainable choices.

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That’s where Cero TwentyFour steps in.

Through their hashtag#CeroKits, they offer a subscription-based model that delivers curated, high-quality, 100% baby-safe clothing bundles suited to a baby’s growth phase.

Once the baby outgrows the kit, parents can swap it.

The returned clothes are sanitized and donated via NGO partnerships, promoting circular consumption.

This approach helps parents:
Cut overspending by up to 70%
Avoid clutter at home
Reduce textile waste and carbon footprint.

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Cero TwentyFour, founded by Simran Kaur, is part of the hashtag#SPARK Program at Atal Incubation Centre - GGSIPU. This initiative supports early-stage startups with mentoring, strategic guidance, and community access.

The startup’s innovative.

CREDITS: Atal Incubation Centre - GGSIPU.

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